breakthrough advertising notes
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Alex Hormozi referenced Eugene Schwartz when he was helping an entrepreneur scale their business.
Eugene Schwartz’s Breakthrough Advertising has sold for as much as $300 (USD). To get a summary for much less click here. If there is one marketing book that has influenced generations of copywriters, entrepreneurs, and advertising legends, it is Eugene Schwartz’s Breakthrough Advertising. Yet the original book is dense, highly technical, and often difficult to…