Flat Fee vs. Retainer Ad Spend Benchmark Quiz

Flat Fee vs. Retainer Benchmark

Step 1 of 4

Tell us about your business

Industry context helps us apply a more relevant management-fee benchmark.

Industry

Please select an industry.

What is your current advertising level?

Choose “Have not done any advertising” when you are starting from zero.

I currently advertiseI have an active monthly media budget.

Have not done any advertisingI rely mainly on referrals, organic social media, or word of mouth.

Please choose your advertising status and enter a valid monthly amount when applicable.

How is your advertising managed?

We use this to estimate the share of budget commonly absorbed by management overhead.

Traditional agency / retainerMonthly retainer, percentage of spend, or both.

In-house team or employeeSalary, tools, training, and management time.

DIY / owner-managedYou or a team member handles the campaigns.

No current management setupNo active paid advertising program.

Please select your current management setup.

What is your biggest frustration?

Your answer helps tailor the recommendation in your scorecard.

Unpredictable billsCosts change without a clear connection to results.

Poor return on ad spendThe campaigns do not appear to justify the cost.

Agency fees eat into profitToo much budget goes to management instead of exposure.

Not sure where to beginYou want a simple, affordable first step.

Please choose your primary frustration.

Your Advertising Efficiency Scorecard

Here is your estimated comparison.

Efficiency Grade

C−

Needs improvement

Based on your submitted answers

Benchmark breakdown

Monthly media spend$0

Estimated current management burden—

Flat-rate model benchmark—

Estimated fee difference—

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This quiz provides an educational estimate based on generalized management-cost assumptions. It is not a financial audit, guarantee of advertising results, or claim that every provider uses the same pricing model. Actual campaign costs and performance vary.